MBA in Digital Marketing
The Jagora-KLU-UIECC MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as Search Engine Optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others.
Why should one study MBA in Digital Marketing program with Jagora-UIECC?
There is a high demand for this program because BCA can be pursued with significant flexibility, convenience, and accessibility and with fewer entrance requirements.
270+
Areas of Study
29 : 1
Student-to-Faculty Ratio
5,723
Total Yearly
Enrollment
#28
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Universities
Approach
Throughout the course of the study, the students will realise multiple community projects that will help develop their employability skills such as:
• Problem-Solving and Decision-making Skills
• Task-Related Skills
• Personal Values
• Relations with Other People
• Communication Skills
• Maturity
• Health and Safety Habits
• Commitment to Job
Program Duration
The Jagora-KLU-UIECC Master/MBA in Digital Marketing is a 4-semester, 2-year post-graduate program can be completed with an online Master - MBA in Digital Marketing
Eligibility Criteria
RAS
Program Benefits
• Improved opportunities: The demand for professionals in digital marketing has surged since the Covid-19 outbreak and is anticipated to continue growing.
• Option to be Freelancer: A lot of independence is possible because digital marketing is done online.
• High Growth Rate: The digital marketing sector is booming and expected to cross $ 170 000 000 000. So there is no dearth of employment or professional growth.
• Helps in Building Business: Reaching the intended audience through digital media is quick and affordable. Consequently, it is essential for the growth of the company.
• High ROI: The Return on Investment for a Master-MBA in Digital Marketing is pretty high, therefore it's a fantastic choice to invest your time, effort, and money in this program.
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Career Options
• Business Operations Manager: A Business operations manager is responsible for supervising all business activities, establishing organizational objectives, examining day-to-day activities, and making adjustments that will benefit the company.
• Digital Marketing Executive: The organization, implementation, and optimization of online marketing initiatives fall under the purview of a Digital Marketing Executive.
• Brand Manager: Building the company’s products or services and monitoring brand campaigns are the main responsibilities of a Brand Manager.
• Social Media Manager: A Social Media Manager is responsible for planning, developing, implementing, and managing strategies for the social media accounts of a company, organization, or individual.
• Content Marketing Strategist: A content marketing strategist's primary duty is to plan, design, develop, edit, and publish pertinent material depending on the business goals of a company and users' needs.
Course Curriculum - Semester Wise Courses
SEMESTER I
• Quantitative Methods
• POM & Organizational Behavior
• Business Economics
• Financial and Management Accounting
• Marketing Management
• Business Environment (National and International)
• Business Legislation
• Business Communication
SEMESTER II
• Design Thinking and Innovation
• Introduction to Business analysis & R Programming
• Business Research Methodology
• Human Resource Management
• Financial Management
• Operations Management
• Information systems & ERP
• Soft Skills for Managers
SEMESTER III
• Strategic Management
• Entrepreneurship & Family Business
• ELECTIVE 1
• ELECTIVE 2
• ELECTIVE 3
• ELECTIVE 4
• Sectoral Elective 1
SEMESTER IV
• Business Ethics & Corporate Governance
• ELECTIVE 5
• ELECTIVE 6
• ELECTIVE 7
• ELECTIVE 8
• Sectoral Elective 2
• Management Research Project
Course Curriculum - Elective Courses
DIGITAL MARKETING
• Media Planning
• Search Engine Optimization
• Affiliate Marketing
• Social Media Marketing & Analytics
• Mobile Marketing
• E-Mail & Content Marketing
• E Commerce
• Digital PR & Corporate Communication
Sectoral Electives
Healthcare & Hospitality Management
• Overview of Healthcare Management
• Management of Healthcare Operations
Banking
• Overview of Banking
• Banking Service Operations
Retailing
• Overview of Retailing
• Management of Retail Operations